Our Exciting Collaboration

Working with our partners, Brand Ethos, we have devised the 'The Irrational Project', as an inquiry into the essential elements of aligning brand and culture within organisations.  We are launching the project at the CIPD Exhibition in Manchester on the 4th and 5th November.  Can you change behaviours within an organisation if you work with its culture rather than against it?  Too many change initiatives fail because they do, or they ignore, the predictably irrational elements of organisational culture.  The Irrational Project shows another way.